The Epiphany Ride – Birth of Clif Bar

clif-bar-logo-horizontalI’ve been enjoying clif bars probably for as long as many of the readers of this site. They have always been tasty eats for on the bike or on the trail nutrition. Not to mention the quality of ingredients is something that has been paramount to the Clif brand.

What a lot of people don’t know is the story behind how Clif Bar was born. Well the video below goes through Gary Erickson’s 175 mile bike ride in northern California that he subsisted on the only energy bar on the market at that point in time. (it was Power Bar if you were wondering). He couldn’t stomach that 6th bar and decided it was time to create his own. As they say, the rest is history. What’s your favorite Clif Bar? Mine is the Mojo Mountain Mix.

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